SCRATCH Next-Thing™ – NAB 2012 preview
POSTED ON SATURDAY, APRIL 28, 2012 AT 5:18 PM BY MARK L. PEDERSON
Watch this demo
QTAKE 3D Control is now available on App Store
POSTED ON TUESDAY, MARCH 6, 2012 AT 5:45 PM BY MARK L. PEDERSON

Storify for iPad: Make The News By Hand
POSTED ON WEDNESDAY, FEBRUARY 22, 2012 AT 7:57 AM BY MARK L. PEDERSON
Wow. I think this is mad cool. What a perfect tool for covering NAB 2012!
I love that you can embed your Storify story – did a quick private test in a journal post here on The OFFHOLLYWOOD Reporter and it works great. I’ll give it a full whirl tonight to create a post.
In depth article on ReadWriteWeb
Engag.io – 1 Inbox to Rule Them All
POSTED ON MONDAY, FEBRUARY 20, 2012 AT 10:15 PM BY MARK L. PEDERSON

Just signed up and started messing around with Engag.io which launched today. It’s pretty slick. Turns your social media interactions into a Gmail-like inbox. It features a UI that is going to be copied and cloned by many – because it really is that good.
Check out the article on ReadWriteWeb
VLC 2.0 goes live with new Mac UI, Blu-ray, pro video
POSTED ON SATURDAY, FEBRUARY 18, 2012 AT 4:46 PM BY MARK L. PEDERSON
VideoLAN on Saturday posted one of its largest updates yet in the finished version of VLC 2.0.
Pros get some of the broadest additions, including the addition of Apple’s ProRes 4:2:2 format as well as 4:4:4:4 encoding and AVC/Intra clips. Imagery in JPEG-2000 and DNxHD/VC-3 can now play in 10-bit mode, where OpenGL shader support also works. Both regular and HD SDI cards can now work as input for pro video editors using Linux, and a faster Dirac/VC-2 encoder improves capture time.
Read more: http://www.electronista.com/articles/12/02/18/vlc.20.media.player.ships/#ixzz1mlwnJKV1
Automate your Dropbox
POSTED ON FRIDAY, FEBRUARY 17, 2012 AT 7:26 AM BY MARK L. PEDERSON
Dropbox Automator has gotten a major update this week, adding a Google+/Picasa uploader, support for sending files to Box.net and to Amazon’s Kindle. The service now lets users restrict access to just one folder in Dropbox.
Foolcat & Foolmeta for R3D reports
POSTED ON THURSDAY, FEBRUARY 16, 2012 AT 6:46 PM BY MARK L. PEDERSON

- foolcat lets you create rich HTML and pdf catalog of R3D clips with image thumbnails and extensive metadata / RMD informations (supports RED One, EPIC and Scarlet)
- foolmeta (included within foolcat interface) lets you add custom user metadatas (Project, Scene, Shot, Take, Notes, Rating, Color Label, Circled take etc) into RMD sidecar files, and is 100% compatible with REDCINE-X metadatas. You can add them in batch to a whole folder and also on a clip by clip basis.
foolmeta is a free tool. foolcat works with up to 5 clips per catalog in demo mode and requires a 19 USD license to unlock.
A LOT of metadatas are displayed in a compact space in the HTML catalogs (including HDRx values, camera firmware, color curves, alchemy settings, linked audio info etc)…
You can check a demo catalog, here :
http://foolcolor.net/foolcat_example/index.htmlDownload the latest version (includes foolmeta) from the website : http://foolcolor.net/foolcat
A much needed little app and very well done IMO!
Asset management and meta-data reporting is a topic very near and dear to my heart – so I’m very happy that Mikael created this tool.
Producer iPad and iPhone
POSTED ON WEDNESDAY, FEBRUARY 15, 2012 AT 11:05 PM BY MARK L. PEDERSON

Here’s a cool little app for small productions from True Hero Studios.
SGO Mistika moves into New York City’s OFFHOLLYWOOD hosting the very first Mistika 4K system on the East Coast
POSTED ON WEDNESDAY, JUNE 1, 2011 AT 8:56 PM BY MARK L. PEDERSON
“We’ve evaluated every tool in the marketplace, and some that haven’t even been released yet, and there is nothing even close to Mistika’s 3D toolset…SGO’s willingness and enthusiasm to collaborate in addition to its open and configurable architecture, set the stage for the start of an exciting strategic relationship.”
Mark L. Pederson, CTO/ Co-Founder, OFFHOLLYWOOD
New York, USA, 1 June, 2011 – SGO announces today the sale of the very first Mistika 4K system in the US East Coast at New York-based OFFHOLLYWOOD. Leading innovators in 4K, 3D acquisition and post production services, OFFHOLLYWOOD chose Mistika as its system of choice after careful examination of all the current systems in the market to date. Mistika’s highly developed toolset and workflow compatibility with RED Epic and Element Technica’s (ET) ATOM 3D rigs, blatantly outshine the competition and play a crucial and advantageous role in enabling OFFHOLLYWOOD to provide first-rate Stereo 3D production services.
QTVR and MOCO integration coming to QTAKE
POSTED ON TUESDAY, MAY 31, 2011 AT 8:15 AM BY MARK L. PEDERSON
Imagine the possibilities if you could ….
1) load a QTVR (Quicktime Virtual Reality) file into QTake Video Assist.
2) control the QTVR using moco data from motion control rig
Realtime compositing with virtual reality quicktimes – controlled by moco (motion control) meta-data!
coming soon ….
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